Olympic Day is not just celebrated on 23 June in Sweden. Every year in Stockholm, Malmö and Gothenburg, children from local schools gather to try out Olympic sports, and during 2019 the programme lasts for a total of 10 days. The programme began in 2011 and has reached over 150,000 kids so far.
During 2019, kids have tried out winter sports in the Stockholm suburb of Spånga in February, before the programme moved to Gothenburg in May. In Malmö a couple of weeks ago, focus shifted to the new Olympics sports such as skateboarding, climbing and basketball 3×3.
”The new sports will make the Olympic movement grow even further. It’s a perfect match for us to attract youth to our Olympic Days,” says Peter Reinebo, CEO of the Swedish Olympic Committee, which provides the programme.
The goal with Olympic Day in Sweden is for every child to find a new Olympic sport – and the programme will also be conducted in in the King’s Garden in the middle of Stockholm during 2019. The Swedish Olympic Committee has conducted more than 230 Olympic Days since 2011, attracting more than 150,000 children.