Crown Princess Victoria of Sweden – the nation’s most popular public figure – announced today that she will join the Stockholm Åre 2026 delegation to the IOC Session in Lausanne, as the bid’s high-profile supporters continue to unite behind the promise of a first ever ‘Made in Sweden’ Winter Games. Crown Princess Victoria will be joined in the Olympic Capital by her husband, Prince Daniel.
Crown Princess Victoria is the heir apparent to Sweden’s current head of state, King Carl XVI Gustaf. Her parents – the King and Queen Silvia – met at the 1972 Olympic Games in Munich, and the Crown Princess has been a committed supporter of the Olympic and Paralympic Movements.
Crown Princess Victoria is a member of the International Paralympic Committee’s Honorary Board, and her charitable foundation – Crown Princess Victoria’s Fund – supports young people with a disability through play, sport and recreational activities. In 2016 the Crown Princess was also appointed by then-UN Secretary General Ban Ki-moon a member of the Sustainable Development Goals Advocates for Agenda 2030.
Stockholm Åre 2026 CEO Richard Brisius said: “Stockholm Åre 2026 is very proud to have Crown Princess Victoria as a member of our team for this crucial visit to Lausanne. Her passion for environmental sustainability and for providing access to sport for all will be a tremendous asset to our bid. Stockholm Åre 2026’s vision is for Sweden’s first ever Winter Games to be a climate-positive celebration that gives more young people the inspiration and the opportunity to participate in sport. I can think of no-one better to communicate that vision than our friend and team-mate Crown Princess Victoria.”